All posts tagged: black friday

Saying Goodbye to Black Friday and My New Shopping Rules

Today is Black Friday, the day after Thanksgiving in the United States. Since the 1930s, this day has traditionally marked the beginning of the Holiday shopping season. It’s popularity comes from the happy coincidence of Thanksgiving being the last major holiday before Christmas and that employers often give workers the Friday after Thanksgiving off as part of a holiday weekend. The name ‘Black Friday’ references stores accounting coming out of the ‘red’ (negative numbers) and into the ‘black’ (positive numbers. (citation needed) It’s a day that retailers employ some of marketing’s best tactics to increase sales: entice with doorbusters to get customers in the door, create a sense of urgency by limiting sales to a single day, and utilize the power of the hype train in all communication channels. Black Friday: Then and Now Over the past decades, the allure and madness of Black Friday has grown. Every year news outlets report on larger and larger crowds pushing, screaming and fighting over limited, out-of-stock or one-time only items. We see viral videos from inside stores …